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Gütersloh – has around 100,000 residents and is located in the so-called ‘furniture valley’ in East Westphalia, around 80 kilometres northeast of Dortmund. It is the headquarters of Miele and Bertelsmann and home to the oldest Pfleiderer locations, whose history goes right back to 1860.
Text: Guido Klinker Photos: Pfleiderer Deutschland GmbH

24/7 Work is carried out round the clock on seven days a week in the two plants at the Gütersloh site. The raw particle board production and the lamination plant work at full capacity. You could well believe that this is a wonderful situation. Yet for the plant manager, Dr Björn König, and his production managers, Reinhard Klüsener and Christian Schulze-Reinhard, working to full capacity is increasingly becoming challenge. The Pfleiderer Gütersloh site is in a purely industrial location, in the middle of the East Westphalian furniture valley with well-known furniture and kitchen manufacturers. They are growing and have an increasing demand for wood-based panels. “Our customers simply expect us to grow with them”, said Dr König. And that’s easier said than done, as the Gütersloh site actually consists of several locations. Its administration is close to the town centre, the raw particleboard plant – Plant 2 – is around 3.2 kilometres away from there, between a Miele plant and a railway track, and the lamination plant – Plant 3 – is around one kilometre further away. While there is still sufficient space for potential extension here, the options on the plant 2 premises are exhausted.

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Dr. Björn König, Plant Manager Gütersloh

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Total area (plant): 276,769 m²
Raw particleboard capacity: 600,000 m³
DecoBoard: 32 million m²
Cutting area: 116,000 m³
Impregnation: 120 million m²
Power generation (CHP): Plant II 110,000 Mwh
Loading: average 75 trucks a day (18,200 trucks a year)
Employees: approx. 470
Trainees: approx. 30
Capacity Plant II:
Particleboard: ~ 600,000 m³
Capacity Plant III:
Lamination: ~ 35 million m²
Impregnation: ~ 120 million m²
Dr König has been responsible for the Gütersloh plant since August 2017. He had previously managed the Pfleiderer plant in Baruth for many years. It quickly became clear to him what his main task was: “We need to set ourselves up for our industry customers without compromise. They are not just growing in volume. They are also growing in their demands and expect ever greater flexibility, quality, care and cooperation. We particularly need to work on becoming more flexible”, he said. The short distance we have to our major customers in the region is a great advantage. Reinhard Klüsener, Production manager at the lamination plant, Plant 3, prefers to drive himself to customers such as the ‘nobilia’ kitchen manufacturer rather than sort out any questions and problems over the phone. ‘Close contact’ is the magic word at Gütersloh.

The site also stands out due to its level of automation and logistics challenges. Both plants are fully automated as far as possible. “In Plant 3 this means that we only actually touch the material when it is lifted up into a truck with a fork lifter”, said Mr Klüsener. So it takes a while before you see an employee on a tour of the plant. Incoming particleboards are automatically conveyed to the machines and then collected from there again and carried into the four automatic warehouses – something unique for Pfleiderer. It works in a similar way in Plant 2. “We actually only need around ten employees to operate the plants”, said Mr Schulze- Reinhard. Altogether in both plants there are 375 colleagues, however, who are involved in all the operative processes.

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Reinhard Klüsener, Production Manager

We take a special approach towards keeping the operations as lean as possible in Gütersloh, with the location of the plants and the administration. Every morning Dr König and the production managers meet – if necessary with other colleagues – to discuss the current issues. Unlike in other Pfleiderer locations, everything needs to be specially well organised in Gütersloh. It is never by accident that the responsible managers meet their colleagues or otherwise run past each other on the way. Attendance on site must be planned here.

Mr Schulze-Reinhard has only recently succeeded Peter Beckert, who managed the production at Plant 2 for many years and ‘is on first-name terms with every nut and bolt’”, as Mr Schulze-Reinhard puts it with a smile. He has been able to learn a great deal from him in the last few years and, for this reason, he also knows what needs managing in Plant 2. By virtue of our location we are a very lean plant with a few restrictions. No trucks are allowed to drive there at weekends or at night, for example. We need to be able to process enough material for the plant to produce round the clock”, he said. A maintenance phase is usually planned for the summer, when the plant shuts down and up to 600 external workers come on the premises, all of whom need to be coordinated. “No sooner have they finished, than we are starting to plan the maintenance work for the next year.”


1860 Foundation of the “Grubenholzhandlung L. Ruhenstroth” timber merchants for railway sleepers and mining timber.

1923 Ruhenstroth sets up its “WIRUS” veneer and plywood plant (derived from the name Willy Ruhenstroth).

1949 Chipboard manufacture starts

1960 Production starts of melamineresin-coated wood materials

1988 Pfleiderer acquires a majority share of WIRUS

2013 Company name changes to Pfleiderer Gütersloh GmbH


1968 Start of production

1977 2nd production line is added

1995 The ContiRoll high-performance press is installed

2000 Construction of the energy centre and extension of the capacity for raw particle board production to 2,000 m³/day


1989 Start of production

1996 – 2005
Systematically extended production capacities, energy supply and logistics: 3 lamination plants, 3 impregnation channels with catalyser, 1 cutting saw

Around 95% of the chipboard production is laminated in Plant 3. Pfleiderer has set up a shuttle service here to make best use of the short distances. Three trucks were specially built for this, to drive around 200 particleboards from Plant 2 to Plant 3, three to four times an hour. Around 500,000 m3 is transported in this way each year.

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Christian Schulze-Johann, Production Manager

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We always find a way in Gütersloh and we all pull together. This is something that has impressed Dr. König from his very first days in East Westphalia. “A great team works here”, he said. “Without their commitment this site would perhaps no longer exist.” It was in 1995 that the particleboard plant almost completely burnt down. “But the employees assembled a new plant that had in fact been planned for a different location overnight, and consequently significantly reduced the downtime. That all goes to show the mentality that prevails here.” On all levels, the employees on this site identify with ‘their very own’ Pfleiderer. “It is unbelievable how many anniversary celebrations we have here, and how many families work here”, said Dr König. Pfleiderer is a popular employee in the town and consequently has few problems finding new recruits for the company – in spite of the competition with well-known companies for the best brains in Gütersloh. The new training workshop makes Pfleiderer additionally attractive for people starting their careers.

Dr König and his team have great plans for guiding the Gütersloh location to a successful future. “The underlying conditions are very good,” said Dr König. “But we really need to do our homework.” This includes investment in a new high-speed press that will replace the old one at the end of the year and will then contribute to maintaining our performance level. In the meantime there is reason to celebrate, as the Gütersloh particleboard plant will soon be reaching its 50th birthday. Many happy returns!
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